Emad Uddin Sordar

Emad Uddin Sordar (Maruf), a communications professional, writer, and media specialist, is currently serving as the Senior Officer of Public Relations at Notre Dame University Bangladesh (NDUB).

He holds both B.S.S. (Hons.) and M.S.S. degrees in Mass Communication and Journalism from the University of Dhaka. With extensive experience in communication, journalism, branding, reporting and editorial work, he has contributed to several national newspapers and NDUB through his writing, reporting, editing, and strategic communication roles.

Having joined NDUB in 2024, Emad oversees communication, media relations, branding, press releases, publications, and institutional visibility. Before joining NDUB, he worked as a Sub-editor at The Daily Observer and as the Dhaka University Correspondent for The Daily Samakal, where he received the Best Reporter Award twice in 2019.

He has successfully led publication of several editions of the NDUB Bulletin as the Chief Editor, and produced the NDUB Documentary Film, which showcases the university’s identity, achievements, vision, and student life.

Emad is also actively involved in cultural activities and recitation through Swarakalpan Abrittichakra, a poem recitation organization. Furthermore, he previously served as a General Member of the Dhaka University Journalists’ Association, and authored a research monograph titled Framing Approaches of Bangladeshi Media during the Quota Reform Movement (2020).

Educational Qualification

Employments

• Senior Officer of Public Relations, Notre Dame University Bangladesh (September 2025 – Present)
• Public Relations Officer, Notre Dame University Bangladesh (June 2024 – August 2025)
• Sub-editor, The Daily Observer (February 2022 – May 2024)
• Dhaka University Correspondent, The Daily Samakal (May 2018 – June 2020)

Responsibilities at NDUB

• Branding and communication
• Media relations and press releases
• University publications
• Event documentation, reporting, and PR content
• Strengthening institutional visibility and public engagement

Publications

• NDUB Bulletin (Vol. 12, Issue 27) in June 2025
• NDUB Bulletin (Vol. 11, Issue 26) in Dec 2024
• NDUB Bulletin (Vol. 11, Issue 25) in June 2024

Role: Chief Editor (Editorial content development, report writing, article writing, content coordination)

Project

NDUB Documentary Film (February 2025)

Overview: A comprehensive documentary introducing NDUB’s vision, mission, academic programs, co-curricular activities, achievements, and campus culture.

Training

• Investigative Reporting (Press Institute of Bangladesh – PIB)
• Spoken English (British Council)
• Bengali Pronunciation and Poem Recitation (Swarakalpan Abrittichakra)

Awards

The Best Reporter Award (Twice, March & December 2019) from The Daily Samakal

Co-curricular Activities

• General Member at Swarakalpan Abrittichakra, TSC, University of Dhaka (March 2019 – Present)
• General Member at Dhaka University Journalists’ Association (October 31, 2017 – October 30, 2020)

Research Monograph

Title: Framing Approaches of Bangladeshi Media during the Quota Reform Movement

Year: 2020

Professional Interests

• Public Relations
• Strategic Communication
• Media and Journalism
• Editorial Writing
• Documentary Production
• Institutional Branding