Details
Afrista Birjis was born in Dhaka, Bangladesh and she has completed her early education at Viqaunnesa Noon School & College, Dhaka. She has completed her BBA & MBA in Marketing from University of Dhaka. After that, she worked in a Marketing research firm and then joined Atish Dipankar University of Science & Technology as a full-time faculty member. Currently, she is serving Notre Dame University Bangladesh (NDUB) as a Lecturer in Marketing.
She was worked on various market research projects like, Consumer Satisfaction Studies, Brand Tracking Studies, and Concept Product Test, etc. Her areas of research interest are integrated Marketing Communication, Green Marketing, Brand Health Analysis, Consumer Behavior analysis, etc.
She has completed some training programs like, “SPSS and Applied Statistics”, “Research Methodology” and “Interactive Teaching and Learning at the Territory Level”.
She has participated as a youth representative to 7th SAYEN Regional Meet, 2012, organized by SAYEN, supported by UNEP, CEE, and the National Federation of Youth Organization in Bangladesh.